Darren had no idea he was wasting hundreds of dollars a month on Facebook ads because the default settings on his ad account and campaigns were sub-optimal.
Without a cohesive CRM strategy, the resulting complexity made it impossible to reach every contact with a single email campaign.
And worse, a technical glitch was blocking leads from being added to his database automatically - which meant the precious scorecard leads were not being followed up at all.
Subscribers could buy Darren's book, enroll in his online course or sign up for a private coaching session. The choices were overwhelming and there wasn't a clear or obvious next step after taking the scorecard.